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#6 Danielle Fry

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Danielle is a multidisciplinary designer living in the Yarra Valley. Her impressive career began working within Australia’s leading design agencies in the past decade. During her tenure she was posted overseas to set up sister design agencies in Ho Chi Minh City, Shanghai and Beijing, before striking out on her own in January 2010. In 2013 her invaluable skills as a strategic brand  and packaging designer saw her head hunted to work solely for the Yarra Valley Chocolaterie & Ice Creamery.

“Dakota is an Eastern Grey Kangaroo. The origin of her name is Native American, translated to mean friend. My concept was inspired by the warrior clothing worn by an Indian Chief. The colours and shapes I used are confident and strong. Her back legs and tail are black to emphasize the strength of such a powerful animal. I painted a headdress with three feathers that universally represents hope, faith and charity. I hope that Dakota can be every child’s friend and inspiration.”